Content design

What is content design? In a nutshell, it’s structuring content in a way that’s helpful for people. For me, that means handling content-rich layout design (think newsletters, dashboards, landing pages, presentations and brochures) and strategic content redesign (starting fresh with your website or CRM). Browse the case studies below — examples make things clearer, a good design principle for portfolio pages.

Web Content Redesign

I hired and collaborated with a web developer to redesign the KSU CPE website. During this process, I identified key user problems, developed content solutions to address them, conducted UX testing, and managed the project, from inception to launch.

  • Client: Kennesaw State University
  • Methodology: Card sort, usability testing, research, accessibility optimization
  • Results: 14% higher conversion rate, 8% lower bounce rate, 14% longer spent on site

Analytics Dashboard Setup

I love helping small businesses understand how their marketing is working. For this project, I worked with a local company to give them practical insight into their customers via an easy-to-use dashboard.

  • Client: The Escapery
  • Process: Client interview, dashboard creation, recommendations report
  • Tools: WordPress, Bookeo, Google Analytics, Google Data Studio

Newsletter design

Readers want to find the info they need at a glance. For this redesign, I focused on chunked content so people can skim — and I kept the layout clean, open and vibrant so they’d want to stay.

  • Client: Columbus Botanical Garden
  • Process: Client interview, template mockup, revisions, final newsletter creation
  • Tools: Adobe InDesign, Adobe Photoshop